[SMM Analysis] Severe Pressure on Film, Production Schedule Declines

In January, the total planned production of PV film reached 365 million m², down 14.32% MoM. This trend was mainly attributed to the reduction in the production schedule of PV modules across the industry. From the perspective of individual enterprises, the situation was not entirely consistent: some enterprises saw an increase in planned production, while others experienced a decline. Enterprises with increased production schedules often proactively reduced orders amid persistently low film prices and significant operational pressure, aiming to secure a foothold in the fiercely competitive market. Meanwhile, top-tier enterprises, excelling in cost control, managed to maintain relatively competitive pricing, enabling them to actively take orders and sustain a relatively stable production pace.

Moving into February, the overall planned production of PV film further declined. This downward trend was primarily influenced by the Chinese New Year holiday and the continued reduction in PV module production schedules. During the holiday, enterprises either halted operations or cut production, coupled with suppressed market demand, leading to a further decrease in film production schedules. This seasonal demand trough posed certain challenges to the entire industry while also providing opportunities for enterprises to optimize production plans and adjust market strategies. Overall, enterprises in the industry need to flexibly adapt their strategies during this period to cope with the ever-changing market environment and prepare for future growth.